Media planning and buying for Stihl
Low budget TV video adaptation
Cost optimization for TV media buying
Using 2D animation, describing the campaign’s conditions given by the client.
Developing several types of media planning at the basic channels in Bulgaria, aiming to optimize the advertising budget and to be more accurate in targeting the right audiences.
Effective low budget TV video adaptation.
Optimization of the advertising budget by 10% and precise selection of the airtime at the basic TV channels in Bulgaria.
Media planning: Natalie Kirilova
Video: Valentin Todorov
Date: March 24, 2014