Media planning and buying

The task:

Web and social media campaign management.

The solution:

We have received a preset desired media project results from by Wienerberger’s servicing agency.We did a precise audience targeting, selecting keywords and budget optimization.

The result:

Over performance of the set metrics for achieved clicks over 270%, while for Google was 350% higher.


Campaign optimization: Valentin Todorov


Media Buying 90%
Google Adwords 100%
Campaign Monitoring 95%


Client: Winerberger
Date: October 2014