Providing media coverage for the annual reporting conference of Robert Bosch in Bulgaria
The corporate press conferences are not among the most favorite events for journalists. So it was a real challenge to find the right approach to each editor in order to be able to fill in the defined quantity. We have developed personal messages to each person, approached every one personally and we were able to provide the desired number of media representatives the client insisted to attend at the press conference.
The result of the subsequent coverage has also shown that we have done well our job.And the best proof of this is the fact that Robert Bosch invited us for the second year in a row to help them in organizing the event.
92% presence of preset journalists
100% coverage by the attended media representatives.
Team Leader: Natalie Kirilova
Account: Elena Ivanova, Mariela Daskalova
Technical support: Valentin Todorov
Client: Bosch Date: 2015