Video advertising on the Internet allows the broadcast of video ads to users, who use devices connected to the Internet. Your ad is displayed in the content they watch / read. The broadcasting of your video ad no longer requires great effort on your part, and huge budgets for marketing, and broadcasting of the message. Via various techniques for targeting, your ad can reach those users, who might be interested in it, and at a time, when they need it. To implement a good campaign with video advertising, you need specialists, who have access to the tools to measure the best options for positioning of the video spots. Since this type of advertising is relatively more expensive than many other types of Internet advertising, is almost necessary to trust professionals, if you have decided to invest your budget in such websites. Thanks to our extensive knowledge of the market in Bulgaria, we will be able to offer you the most suitable mix for the use of video advertising, while broadcasting your messages. The campaign accountability can be implemented with the assistance of our partners at Gemius.bg.
The matter-of-fact video advertising can benefit from all known forms of users targeting in Internet – demographic, by interest, contextual, etc. An inconvenience is the fact that part of the publishing groups doesn’t offer this type of advertising. Since the range of the audience on the first-class (premium) websites is not always wide enough, so we also offer the use of advertising networks, thanks to which the needed number of users can be reached. Our experts with software help and based on many years of experience, will be able to offer you the optimum mix for your more accurate (precise) targeting needs.
Your ad is positioned in the content of first-class (premium) websites or in advertising networks. With the advent of new technologies, video ads can be broadcasted to other devices as well, which are connected to the Internet – such as smart TVs.
There are different methods to measure the effectiveness in the Internet environment, which are thoroughly applicable to the video advertising. The publishers of websites or the advertising networks often provide access to the statistical data of the individual ads. It is mandatory that the data, provided from them, contains information about the number of impressions, the made clicks and the ratio between them, the so called CTR. Some publishing groups and advertising networks are working with more accurate (precise) software and provide exceptionally good reports about the implementation of the individual campaigns. These reports are sometimes about 50 pages long. Their use and careful examination enable the improvement of your business offer for the next campaign. If you want an independent from the publishers monitoring of the accountability of your ad, you can use independent agencies for Internet monitoring such as Gemius.bg, AdOcean or the services of Google.