The presence of one company in social networks can be viewed from several aspects:
– Registration, maintenance and management of a corporate website;
– Advertising in the respective social network;
– Tools development to attract visitors to the website of the company.
The thorough knowledge of the benefits and limitations of each of the channels provides the basis for effective communication with your customers and reputation management of your brand.
The advertising in social networks is developing very dynamically, allowing more accurate (precise) targeting of the target audiences, based on different demographics or interests, or behavior. The social networks allow rapid and relatively inexpensive campaign management to a wider audience (as long as products and services exist, and are aimed at the mass market). Different publishers provide different forms of advertising, so you should familiarize yourself well in advance with their capabilities.
Different social networks in the country have different characteristics and include various audiences. Although the listed here networks are main for the country and cover almost all Bulgarian Internet users one way or another, each of them has its own specific characteristics. Our experts, with many years of experience, will be able to offer you the optimum mix for your more accurate (precise) targeting in social networks.
There are different methods to measure the effectiveness of social networks. Depending on the type of activities that you chose, you can expect the respective results.
When planning your appearance on social networks, it is important to bet less on quantitative indicators (for example, number of registered users), and more on the qualitative – their active participation in your brand promotion. This is especially true for closer profiled products and services (for example, B2B), which are not intended for the general public.