The advertising formats of retargeting are banners, text and video. The publishers of different websites choose which version to be displayed on their websites.
Most advertisers prefer banner ads with standard formats. As such are accepted sizes 300×250, 729×90. Recently, also, are imposed larger formats such as 300×600.
The choice of the right advertising formats is one of the most important steps in the process of Internet campaigns implementation. We, at Digital Marketing Group, are familiar with the capabilities of the individual websites and we can offer you the most suitable options for the display of your advertising message.
What price models are used: CPM, CPC, CPA
In most cases, the banner ad in first-class (premium) website is purchased based on price per 1000 impressions (CPM) or based on price per click (CPC).
In the coming years the model CPV is to be imposed.
In Bulgaria the CPA price model is still not a common practice, but in a few years is expected to occur in the model of campaigns with retargeting.
Your ad is placed in secondary positions on first-class (premium) websites or on websites with less traffic. The part of the advertising networks which are offering opportunities for retargeting, don’t have the ability to accurately (precisely) select websites, where to display the banners. In this case, the so called blind networks are used, where you have no control over, where and how your ad is displayed.
There are different methods to measure the effectiveness in the Internet environment. The publishers of websites or the advertising networks often provide access to the statistical data of the individual ads. It is mandatory that the data, provided from them, contains information about the number of impressions, the made clicks and the ratio between them, the so called CTR.
Some publishing groups and advertising networks are working with more accurate (precise) software and provide exceptionally good reports about the implementation of the individual campaigns. These reports are sometimes about 50 pages long. Their use and careful examination enable the improvement your business offer for the next campaign.
If you want an independent from the publishers monitoring of the accountability of your ad, you can use independent agencies for Internet monitoring or the service of Google.