Video advertisement

Video advertisement

Video advertising on the Internet will be developed rapidly in the coming years. By simplifying the technology for more and more advertisers will be easier to organize and present video content to their users. The television is no longer the only channel, where you can stream your video messages. Consumers, especially those of the younger audiences, reduce their stay in front of the TV screen in favor of the Internet. Therefore, your brand has to be there.
Video advertising can be broadcasted in different channels connected to the Internet – websites, smart TVs, mobile phones, tablets, etc. This will turn it into one of the preferred formats for mobile communication in the next few years.
The publishers of websites in Bulgaria and the advertising networks prepare themselves for this trend. Although the video advertising market in the country is still not enough developed, we can offer you attractive packages for your video messages positioning in front of your target audiences.

Explanations

How it works

Video advertising on the Internet allows the broadcast of video ads to users, who use devices connected to the Internet. Your ad is displayed in the content they watch / read. The broadcasting of your video ad no longer requires great effort on your part, and huge budgets for marketing, and broadcasting of the message. Via various techniques for targeting, your ad can reach those users, who might be interested in it, and at a time, when they need it. To implement a good campaign with video advertising, you need specialists, who have access to the tools to measure the best options for positioning of the video spots. Since this type of advertising is relatively more expensive than many other types of Internet advertising, is almost necessary to trust professionals, if you have decided to invest your budget in such websites. Thanks to our extensive knowledge of the market in Bulgaria, we will be able to offer you the most suitable mix for the use of video advertising, while broadcasting your messages. The campaign accountability can be implemented with the assistance of our partners at Gemius.bg.

Targeting option

The matter-of-fact video advertising can benefit from all known forms of users targeting in Internet – demographic, by interest, contextual, etc. An inconvenience is the fact that part of the publishing groups doesn’t offer this type of advertising. Since the range of the audience on the first-class (premium) websites is not always wide enough, so we also offer the use of advertising networks, thanks to which the needed number of users can be reached. Our experts with software help and based on many years of experience, will be able to offer you the optimum mix for your more accurate (precise) targeting needs.

Ad formats

Video advertising standards on the Internet are as close as possible to television advertising. This allows the use of your TV spots and the realization of this type of advertising. The standard length is 15 or 30 seconds, preferring unlike TV advertising, is the 15 second version. The formats we offer are:

  • Pre-roll – broadcast video ads on Bulgarian and international sites with legal content that allow such type of advertising. The recommended duration is 15 seconds. Your ad can be measured by an independent institution. The pre-roll ad is a video ad broadcast before the user has access to the content he wants to see.
  • Pay per play, audio On – video advertising starts at the customer’s request. In this case, you only pay for the clicks / views of your ad.
  • Pay per auto play, audio Off – video ad is automatically displayed when a page is opened. The relay is silent and can be played on request by the customer. Ad is paid for impressions.
  • Performance Video Network – A network of sites that allow the broadcasting of a 300×250 px TV ad.

A survey of Yahoo in 2014, however, suggests that users of video advertising on the Internet like it but want to have an interactive element in it. Developing the right creative is one of the most important steps in the process of implementing video internet campaigns. We at the Digital Marketing Group know the possibilities of producing video ads and we can offer you the most appropriate options for visualizing your creative.

Pricing models

In most cases, video ad is purchased at a cost per 1,000 impressions. There are, of course, variants where other forms of payment can be negotiated. The cost of this type of advertising is often higher than the other forms. You can use different types of discounts – volume, preferential, and so on. Some forms of ad purchase also allow pricing model PCV – pay based on viewed ads. Since the scope of this type of format is not so great for Bulgaria, we recommend combining them with other forms of video advertising to reach a sufficiently large audience reach. Digital Marketing Group works with the publishers of most premium websites, with the various advertising networks in the country and abroad and can provide attractive prices in the implementation of video advertising campaigns.

Positioning and measurement

Your ad is positioned in the content of premium sites or ad networks. With the advent of new technologies, video advertising can be streamed to other devices that are connected to the internet – like smart TVs. There are different methodologies to measure performance in the internet environment, they are also applicable to video ads. Site publishers often provide access to individual ad statistics. The data they provide must contain information about the number of impressions, clicks and the ratio between them, CTR. Some publishing groups work with more precise softwares and give exceptionally good reports on individual campaign conversions. These reports sometimes amount to about 50 pages. Their use and careful review enable customers to improve their business offer for subsequent campaigns. If you want a publisher-independent monitoring of your ad’s accountability, you can use independent Internet monitoring agencies such as Gemius, AdOcean, or Google services.

How it helps you grow your business

The video advertising in Internet is innovative and still, not a common practice in Bulgaria. Therefore, your ad for sure will attract the users’ attention and will leave a lasting impression on them. The video advertising can be an effective tool by the promotion of your business. It helps you by:

  • Increasing the company’s image and brand recognition by reaching a wide specter of users, who have an interest in your products / services;
  • Increasing the confidence in the company as an innovative company / brand among the potential and already existing customers;
  • Giving opportunities for selection and targeting of the right target groups, who your message should reach;
  • Helping increase the sales of your goods or services;
  • Giving an opportunity to manage the appearance of your company in the community;
  • Optimizing the marketing expenses by providing multiple options for results accounting of the campaigns;
  • Providing more free time for you and your team.

How we can be of use to you:

The Digital Marketing Group team offers working and efficient solutions to manage your marketing and advertising budgets. Through our experience in planning and implementing video advertising campaigns, we can assist you in the various stages of the process.

When developing an advertising strategy

  • To help you determine the goals of the campaign in a way that meets the needs of your business;
  • To assist you by the market segmentation;
  • To identify the users you want to reach;
  • To assist by the campaign budgeting;
  • To develop a working media mix in separate communications channels – online and offline;
  • To help develop the visual concept of the campaign;

When implementing the campaign

  • To develop an appropriate (adequate) for your needs communication plan;
  • To make a detailed media planning, in order to achieve the sated in the strategy advertising prices;
  • To develop attractive visual messages, with which to attract the attention of your customers;
  • To organize the campaign, the operational control over the implementation and the final monitoring;

The campaign report

  • To assist you with ideas for the optimization of your future campaigns;
  • To offer innovative solutions that will improve the development of your business.

To make an impact in many ways.

It’s hard today to find people who understand their job, do it openly, fairly and honestly, with heart and from the heart, ignite you with their ideas and confidently and calmly help you realize the best for you. If you need such people, call the Digital Marketing Group.  

DIDI KOEVA, COO at OSSN

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