Media planning and buying for Stihl

The task:

Low budget TV video adaptation

Cost optimization for TV media buying

The solution:

Using 2D animation, describing the campaign’s conditions given by the client.

Developing several types of media planning at the basic channels in Bulgaria, aiming to optimize the advertising budget and to be more accurate in targeting the right audiences.

The result:

Effective low budget TV video adaptation.

Optimization of the advertising budget by 10% and precise selection of the airtime at the basic TV channels in Bulgaria.

The Team:

Media planning: Natalie Kirilova

Video: Valentin Todorov


Adobe Premier 90%
Media Planning 100%
Media monitoring 95%


Client: Stihl
Date: March 24, 2014