Ad in social networks

Ad in social networks

Social networking is a phenomenon of present time. The reputation management of every company in social networks becomes a key element of any marketing strategy and that’s why, it is important to be prepared for the challenges that they put you in front of. The advertising in social networks will continue to attract more and more users as the tendency is to get more detailed profiling of audiences in different channels. That’s why you need a trusted partner, with whom to work together in building the overall image of your company or brand in social networks.

To this date, over 2.6 million Bulgarians are registered on Facebook, in social networks like and enjoy remarkable success from Bulgarian users, who find effective means of communication and information in the channels of social networks. LinkedIn, Pinterest, Vimeo are gaining popularity among users of certain target groups.


How it works

The presence of one company in social networks can be viewed from several aspects:

– Registration, maintenance and management of a corporate website;

– Advertising in the respective social network;

– Tools development to attract visitors to the website of the company.

The thorough knowledge of the benefits and limitations of each of the channels provides the basis for effective communication with your customers and reputation management of your brand.

What targeting options are available

The advertising in social networks is developing very dynamically, allowing more accurate (precise) targeting of the target audiences, based on different demographics or interests, or behavior. The social networks allow rapid and relatively inexpensive campaign management to a wider audience (as long as products and services exist, and are aimed at the mass market). Different publishers provide different forms of advertising, so you should familiarize yourself well in advance with their capabilities.

Different social networks in the country have different characteristics and include various audiences. Although the listed here networks are main for the country and cover almost all Bulgarian Internet users one way or another, each of them has its own specific characteristics. Our experts, with many years of experience, will be able to offer you the optimum mix for your more accurate (precise) targeting in social networks.


There are different methods to measure the effectiveness of social networks. Depending on the type of activities that you chose, you can expect the respective results.

When planning your appearance on social networks, it is important to bet less on quantitative indicators (for example, number of registered users), and more on the qualitative – their active participation in your brand promotion. This is especially true for closer profiled products and services (for example, B2B), which are not intended for the general public.

How it helps you grow your business

The reputation maintenance in social networks can be an effective tool by the promotion of your business. It helps you by:

  • Increasing the company’s image trust in it;
  • Reaching a larger audience for relative lower price;
  • Giving an opportunity to manage the appearance of your company in the community;
  • Giving opportunities for selection and targeting of the right target groups, who your message should reach;
  • Helping increase the sales of your goods or services;
  • Optimizing the marketing expenses by providing multiple options for results accounting of the campaigns;
  • Providing more free time for you and your team.

How we can be useful to you:

The team of Digital Marketing Group offers working and effective solutions for management of your marketing and advertising budgets. Via our experience in planning and implementation of campaigns in advertising networks, we can assist you in the various stages of the process.

When developing an advertising strategy

  • To help you determine the goals of the campaign in a way that meets the needs of your business;
  • To assist you by the market segmentation;
  • To identify the users you want to reach;
  • To assist by the campaign budgeting;
  • To develop a working media mix in separate communications channels – online and offline;
  • To help develop the visual concept of the campaign;

When implementing the campaign

  • To develop an appropriate (adequate) for your needs communication plan;
  • To make a detailed media planning, in order to achieve the sated in the strategy advertising prices;
  • To develop attractive visual messages, with which to attract the attention of your customers;
  • To organize the campaign, the operational control over the implementation and the final monitoring;

The campaign report

  • To assist you with ideas for the optimization of your future campaigns;
  • To offer innovative solutions that will improve the development of your business.

Because it’s important to be where your users are.

I can talk about Digital Marketing Group in a lot of words, but the most important are the individual attitude towards the client, the precise and professional work and the creative thinking. 

MILENA YORDANOVA, Marketing Manager of Kovas

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