Behavioral advertising

Behavioral advertising

What could be better than to remind of yourself those, who would buy your product or service? The predictive behavioral targeting is a model that allows user targeting based on their online behavior and / or demographic characteristics.

Your ads appear to the users on the Internet or in the mobile environment, while he uses his computer / tablet / mobile phone and different Internet content.


How it works

The behavioral advertising collects statistical data from surveys then the software analyzes the user behavior in relation to their behavior on the Internet. This allows users to be grouped according to their habits, skills and interests. Subsequently, a predictable behavioral model is generated that we use to show your ad to those, who would have the greatest interest in it.

To implement a good campaign with behavioral advertising is necessary to clarify with you, who your customers as demographics data are and what their interests are. For example, if you sell expensive cosmetics for women, 30 to 40 years old, you will need information about the behavior of these women – what subjects they are interested in, what kind of cities they live in, etc.

In Digital Marketing Group we can assist you by implementing effective advertising campaigns with predictable user behavior. This way, in combination with our experience, we ensure maximum accurate (precise) targeting of your advertising messages.

What targeting options are available

The targeting in this type of advertising is done based on demographics and interests of the Internet users. The specialized software allows detailed demographic profiling of the individual users – gender, age, income, place of residence, etc. Also, an important targeting indicator is the user interests – what they are doing while surfing the Internet.

Usually, behavioral targeting is offered by various advertising networks. For first-class (premium) websites isn’t common practice to offer this type of advertising, although some of them are developing forms of behavioral targeting of ads.

Our experts with software help and based on many years of experience will be able to offer you the optimum mix for the needs of your more accurate (precise) targeting.

What devices does it work for: computers, tablets, mobile devices.

What advertising formats are possible

The advertising formats of behavioral ads are banners, text and video. The publishers of different websites choose which version to be displayed on their website.

Most advertisers prefer banner ads with standard formats. As such are accepted sizes 300×250, 729×90. Recently, also, are imposed larger formats such as 300×600.

The choice of the right ad formats is one of the most important steps in the process of Internet campaigns implementation. We, at Digital Marketing Group, are familiar with the capabilities of the individual websites and we can offer you the most suitable options for the display of your advertising message.

Positioning and measuring

Where your ad is positioned:

Your ad is placed in secondary positions on first-class (premium) websites or on websites with less traffic. The part of the advertising networks which are offering behavioral advertising, don’t have the ability to accurately (precisely) select websites, where to display the banners. In this case, the so called blind networks are used, where you have no control over, where and how your ad is displayed.

What price models are used: CPM

In most cases, advertising with predictive behavioral targeting is purchased based on price per 1000 impressions (CPM).

How your ad is measured:

There are different methods to measure the effectiveness in the Internet environment. The publishers of websites or the advertising networks often provide access to the statistical data of the individual ads. It is mandatory that the data, provided from them, contains information about the number of impressions, the made clicks and the ratio between them, the so called CTR.

Some publishing groups and advertising networks are working with more accurate (precise) software and provide exceptionally good reports about the implementation of the individual campaigns. These reports are sometimes about 50 pages long. Their use and careful examination enable the improvement of your business offer for the next campaign.

If you want an independent from the publishers monitoring of the accountability of your ad, you can use independent agencies for Internet monitoring or the services of Google.

How it helps you grow your business

The predictive behavioral targeting can be an effective tool by the promotion of your business. It helps you by:

  • Reminding of your company, products or service those users, who would be most interested and most inclined to buy;
  • Increasing the company’s image and brand recognition by reaching a well-selected number of users who have an interest in your products / services;
  • Increasing the confidence in the company among the potential and already existing customers;
  • Giving opportunities for selection and targeting of the right target groups, who your message should reach;
  • Helping increase the sales of your goods or services;
  • Giving an opportunity to manage the appearance of your company in the community;
  • Optimizing the marketing expenses by providing multiple options for results accounting of the campaigns;
  • Providing more free time for you and your team.

How we can be of use to you:

The team of Digital Marketing Group offers working and effective solutions for management of your marketing and advertising budgets. Via our experience in planning and implementation of campaigns with predictive behavioral targeting, we can assist you in the various stages of the process.

When developing an advertising strategy

  • To help you determine the goals of the campaign in a way that meets the needs of your business;
  • To assist you by the market segmentation;
  • To identify the users you want to reach;
  • To assist by the campaign budgeting;
  • To develop a working media mix in separate communications channels – online and offline;
  • To help develop the visual concept of the campaign;

When implementing the campaign

  • To develop an appropriate (adequate) for your needs communication plan;
  • To make a detailed media planning, in order to achieve the sated in the strategy advertising prices;
  • To develop attractive visual messages that will attract the attention of your customers;
  • To organize the campaign, the operational control over the implementation and the final monitoring;

The campaign report

  • To assist you with ideas for the optimization of your future campaigns;
  • To offer innovative solutions that will improve the development of your business.

To be among the right users.

It’s hard today to find people who understand their job, do it openly, fairly and honestly, with heart and from the heart, ignite you with their ideas and confidently and calmly help you realize the best for you. If you need such people, call the Digital Marketing Group.  


Related projects


Start from